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Privacy policy.

Last updated: 28 September 2026

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This policy explains how United Food Brands Ltd (“we”, “our” or “us”) collects and uses your personal information when you visit www.hallobakery.co.uk, the Hallo Deutsche Bäckerei website, or contact us about Hallo products.

1. Who we are

This website is operated by United Food Brands Ltd, registered in England and Wales under company number 04649369.

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Registered office:
6 Alexandra Terrace, Aldershot, GU11 3HU, United Kingdom.

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We are the data controller responsible for the personal information covered by this policy.

Email: office@ufb.co

2. Information We Collect 

Depending on how you interact with us, we may collect:

  • Contact details, such as your name, email address and telephone number, when you submit an enquiry or contact us directly.

  • Enquiry information, including messages, product feedback and any supporting information you choose to provide.

  • Business details, such as your company name and role, when you contact us about stocking or distributing Hallo products.

  • Technical information, such as your IP address, browser type, device information and website activity, through our website hosting services and any cookies or similar technologies in use.
     

Please only provide personal information relevant to your enquiry. If you do not provide the contact details or information needed to investigate it, we may be unable to respond fully.

3. How We Use Your Information

We use your personal information for the following purposes:

  • Responding to enquiries and product feedback. We rely on our legitimate interests in helping customers, answering questions and managing our business.

  • Handling business enquiries. We rely on our legitimate interests in developing business relationships or, where applicable, taking steps at your request before entering into a contract with you.

  • Operating and securing our website. We rely on our legitimate interests in maintaining a reliable website and preventing misuse.

  • Understanding website usage. Where analytics technologies require consent, we rely on your consent.

  • Meeting legal and regulatory requirements. We process information where necessary to comply with our legal obligations.
     

Where we rely on legitimate interests, we consider your rights and whether our use of your information is necessary and proportionate.

4. Cookies 

Our website uses cookies and similar technologies to support its operation. Depending on your choices and the services enabled, these may also help us understand how visitors use the website.
 

Where consent is required, optional cookies will only be used after you agree. You can change or withdraw your choices through the website’s cookie settings, where available.
 

You can also manage cookies through your browser, although blocking essential cookies may affect how the website works.

5. Sharing Your Information 

We do not sell or rent your personal information.

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We may share relevant information with service providers supporting our website and business, including Wix, IT support providers and email service providers. Where enabled, analytics providers may receive website usage information in accordance with your cookie choices.

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We may also share information with professional advisers, regulators or other authorities where necessary to meet legal obligations or protect our legal rights.

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Service providers processing information on our behalf must follow appropriate instructions and data protection requirements.

6. International Transfers 

Some service providers may process personal information outside the United Kingdom.

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Where this happens, we use a transfer mechanism permitted by UK data protection law, such as an applicable adequacy regulation or approved contractual safeguards.

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You can contact us for more information about the safeguards relevant to your information.

7. Data Retention

We retain personal information for as long as it is needed for the purpose for which it was collected.

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When deciding how long to retain it, we consider the nature of your enquiry, any ongoing correspondence or business relationship, relevant legal record-keeping requirements and whether the information is needed to establish, exercise or defend legal claims.

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When it is no longer needed, we delete it securely or anonymise it.

8. Your Rights

Depending on the circumstances, you may have the right to:

  • Access the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of your information.

  • Ask us to restrict its use.

  • Object to processing based on legitimate interests.

  • Receive certain information in a portable format.

  • Withdraw consent where we rely on it.
     

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

To exercise your rights, contact office@ufb.co.

9. Security 

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration or disclosure.

10. Questions and complaints

If you have a question or complaint about how we handle your personal information, please contact:
 

United Food Brands Ltd
6 Alexandra Terrace
Aldershot
GU11 3HU
United Kingdom
 

Email: office@ufb.co

11. Changes to this policy

We may update this policy to reflect changes to our website, business practices or legal requirements. The latest version will appear on this page with an updated date.

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